ARTICLE 04 / RIDE THE WAVE
People Support What They Help Create
An organization announces a new strategy. The presentation is polished, the timeline is ambitious, and leadership is excited. Then implementation begins—and the people expected to carry it out seem hesitant.
It is tempting to call that resistance. Sometimes it is a sign that the plan was built without enough input from the people closest to the work.
Participation does not mean every decision is made by committee. Boards and executives still have decisions that belong to them. It means creating meaningful opportunities for people to shape the parts of a change where their knowledge can improve the result.
Ask frontline employees where a proposed process will break. Ask managers what capacity they need to deliver a new priority. Ask board members which community relationships or strategic risks are missing from the discussion. Then show people what changed because of what you heard.
That last step matters. A listening session without follow-through can create more frustration than no listening session at all. Be explicit about what is open for input, what is already decided, and when people will hear the outcome.
When people understand the purpose, see their experience reflected in the plan, and know their part in execution, the work becomes something they can own—not merely something that was handed to them.
Good change management is not a communications campaign after the decision. It is a thoughtful process of making the decision, preparing the organization, and learning as the work unfolds.
REFLECTION Who will be responsible for implementing your next major decision, and how will their perspective shape it before launch?
An organization announces a new strategy. The presentation is polished, the timeline is ambitious, and leadership is excited. Then implementation begins—and the people expected to carry it out seem hesitant.
It is tempting to call that resistance. Sometimes it is a sign that the plan was built without enough input from the people closest to the work.
Participation does not mean every decision is made by committee. Boards and executives still have decisions that belong to them. It means creating meaningful opportunities for people to shape the parts of a change where their knowledge can improve the result.
Ask frontline employees where a proposed process will break. Ask managers what capacity they need to deliver a new priority. Ask board members which community relationships or strategic risks are missing from the discussion. Then show people what changed because of what you heard.
That last step matters. A listening session without follow-through can create more frustration than no listening session at all. Be explicit about what is open for input, what is already decided, and when people will hear the outcome.
When people understand the purpose, see their experience reflected in the plan, and know their part in execution, the work becomes something they can own—not merely something that was handed to them.
Good change management is not a communications campaign after the decision. It is a thoughtful process of making the decision, preparing the organization, and learning as the work unfolds.
REFLECTION Who will be responsible for implementing your next major decision, and how will their perspective shape it before launch?